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From Birchbox to Amazon, more consumers are shopping online.
July 28, 2015
By: Melissa Meisel
The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been the fastest growing retail channel in the US beauty market, advancing at a compound annual growth rate of 24% since 2009, according to the recently published Beauty Retailing USA: Channel Analysis and Opportunities report by global market research and management consulting firm Kline. In a turn of events, Kline observes the opposite occurring in 2014, as digita...
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